Outreach Learnings
Rolling synthesis across all outreach campaigns. Updated after each campaign's results come in.
Campaigns Run
| # | Date | Hypothesis | Persona | Framing | Cohort Size | Result |
|---|---|---|---|---|---|---|
| 001 | 2/17/26 | AI arms race framing resonates with CMOs | CMO / clinical leaders | Health Affairs article (Mello et al.) | 9 | Pending |
Emerging Patterns
Nothing yet — first campaign.
Next Experiments
- Same article, target CFOs instead of CMOs?
- Same persona (CMOs), different framing?
- LinkedIn vs email channel comparison?
Open Questions
- Do payer CMOs and provider CMOs respond differently to the same neutral framing?
- Does the Health Affairs credibility signal matter, or would a shorter provocation work better?
- Is the "not pitching anything" positioning effective or does it create confusion about why we're reaching out?