Acrew Capital
Overview
- Stage focus: Seed/Series A (early stage fund: $1-15M checks) + Series B/C (inflection stage fund: $10-20M checks)
- Check size: $1-15M early, $10-20M growth
- AUM: $700M+ raised across funds (as of Oct 2024)
- Founded: 2019, San Francisco
- Healthcare thesis: Dedicated "Health" sector — one of three pillars alongside Data & Security and Fintech. Believes now is the best time to build software/automation in health powered by data and AI. Seeks companies that improve the healthcare system as enterprise data companies, B2B applications, or consumer applications/services.
- Key people: Violetta Ostafin (Venture Advisor, Health), founding partners lead each sector
Key Contact: Violetta Ostafin
Current Role
- Title: Venture Advisor, Acrew Capital Management
- Location: Miami-Fort Lauderdale area (LinkedIn) / SF-based firm
- Email: *@acrewcapital.com (per ZoomInfo)
- LinkedIn: linkedin.com/in/violetta-ostafin
Career Timeline (Reverse Chronological)
| Period | Role | Company |
|---|---|---|
| Current | Venture Advisor | Acrew Capital |
| Jul 2022 - ~2024 | EVP & Chief Strategy Officer | CVS Health |
| Prior to CVS | Global COO, Health Solutions + CEO, LatAm Health Solutions | Aon plc |
| Prior to Aon | Managing Director & Partner | Boston Consulting Group (BCG) |
| Earlier | Roles at BP and Break | - |
Education
- BS Economics — Cornell University ('99)
- MA International Studies — University of Pennsylvania
- MBA (Corporate Development) — The Wharton School
Why She Matters for DaisyAI
- Deep healthcare operating experience — Led strategy at CVS Health ($300B+ company), ran Aon's entire global health solutions business, BCG healthcare consulting partner. She understands healthcare operations, payer/provider dynamics, and utilization review at a systems level.
- CVS Health = Aetna — CVS owns Aetna. Ostafin was Chief Strategy Officer at the parent company of one of the largest health insurers. She has direct experience with the payer side of UR.
- Consumer-driven healthcare champion — At CVS, her stated mission was making healthcare "more accessible, more convenient, and more personalized" — aligns directly with DaisyAI's pitch.
- Acrew's health thesis aligns — Acrew explicitly targets B2B healthcare software, AI-powered health applications, administrative cost reduction. DaisyAI is squarely in their sweet spot.
- Not a traditional VC — She's an operator-turned-advisor. Will evaluate from an operational lens: does this product actually work? Do nurses want this? Will health plans buy it?
What She Cares About (Inferred from Public Statements)
- Execution over vision: "Without execution, strategy is just an idea" (Weill Cornell talk)
- Understanding the business deeply: Consistent methodology of "understanding a business, how it works, your external environment, the different drivers"
- Consumer experience in healthcare: Repeatedly focused on how consumers experience care — access, convenience, personalization
- Aging populations / Medicare: Noted that "thousands enter Medicare daily" as a major opportunity area
- Business model evolution: Deep experience across business model transformation in healthcare
- Operational effectiveness: Not a hype investor — focused on things that actually work at scale
- Care access: CVS strategy was about primary care, provider enablement, health at home
Investment Style (Inferred)
- Operator's lens: Will ask "how does this actually work in a clinical workflow?" not just "what's the TAM?"
- Thesis-driven through Acrew: The firm has a formal health thesis — she's not doing random deals
- Strategy + execution: Expects founders to articulate both the vision AND the operational plan
- Healthcare-native: Won't need healthcare 101 — can go deep immediately on UR, payer dynamics, clinical workflows
- Likely asks tough operational questions: Given BCG background, expect structured thinking about market sizing, competitive positioning, go-to-market
Acrew Capital Healthcare Portfolio
| Company | Stage | Description |
|---|---|---|
| Solv | Early | Same-day/next-day healthcare access platform (led $45M Series C) |
| Medallion | Growth | Provider credentialing/operations platform |
| Tomorrow Health | Growth | Home-based care platform |
| Kintsugi | Early | Voice biomarker-based mental health screening (AI/ML) |
| SteadyMD | Early | B2B telehealth infrastructure |
| Eden Health | Early | Employer-focused primary care |
| Curebase | Growth | Decentralized clinical trials |
| RapidSOS | Growth | Emergency health data platform |
| HaloDoc | Growth | Telehealth (Indonesia) |
| Amino | Early | Health plan navigation |
| Abett | Early | Health (details TBD) |
| Cornerstone AI | Early | Health AI (details TBD) |
| Petabyte Technology | Early | Health data (details TBD) |
Notable: Medallion (provider credentialing) and Solv (care access) are the most relevant comparables to DaisyAI's space — all three are B2B healthcare workflow tools.
Public Content & Appearances
- Weill Cornell "Luminaries in Healthcare Leadership" (2024) — Fireside chat with Dr. Rainu Kaushal. Discussed career journey, healthcare strategy, leadership philosophy.
- "On Aon" Podcast Episode 20 — Shared 2022 forecasts for health solutions and employee benefits (while at Aon).
- Chain Drug Review profile (Jan 2023) — "Ostafin helps deliver a 'new health care experience'" — detailed her CVS Health strategy.
- CVS Health press coverage (2022-2023) — Covered in Healthcare Dive, Becker's, HealthLeaders, Bloomberg, etc.
- No active Twitter/X presence found — She appears to be a LinkedIn-primary professional. Low public social media footprint.
Relationship History
| Date | Type | Notes |
|---|---|---|
| Feb 10 | LinkedIn outreach | Michael reached out via Lauder/Wharton connection |
| Feb 10 | Reply | Violetta responded interested, asked for deck |
| Feb 11 | Deck sent | Sent deck + proposed times for call |
| Feb 12 | Scheduled | Call scheduled |
Status
- Current stage: Call scheduled
- Next step: Prep and execute call
- Temperature: Warm — she engaged quickly and proactively asked for the deck
Outreach Strategy Notes
- Angle: DaisyAI is exactly what Acrew's health thesis describes — B2B healthcare software using AI to reduce administrative overhead (utilization review). She will immediately understand the problem space given CVS/Aetna experience.
- Potential warm paths: Check if any network contacts connect to Acrew or Violetta's Cornell/Wharton networks
- What to lead with: The operational problem (nurse workflow in UR is broken), not the tech. She's an operator — she'll want to hear about the clinical workflow first.
- What to avoid: Don't oversell AI — she'll want to see how it actually works in practice. She's seen enough vaporware at CVS scale.
Materials Sent
- Deck (Feb 11)
- Two-pager
- Product brief
Notes
- Acrew has 16 unicorns in portfolio (Chime, WRITER, Silverfort, Bilt Rewards, Marqeta)
- Firm raised $700M in Oct 2024 — actively deploying, fresh capital
- Health is a NEW dedicated sector for Acrew (announced late 2024) — they're actively building the health portfolio
- Violetta is not listed on Acrew's public team page — she's an advisor, not a partner. This means she likely sources deals and provides diligence expertise but may not lead investments independently.