name: Refract VCstage: deep_divetemperature: warmcheck_size: TBDlast_contact: 2026-02-05next_step: Caesar & Kerry circling back in a couple of days

Refract VC

Overview

  • Stage focus: Seed / early
  • Check size: TBD — need to confirm
  • Healthcare thesis: Getting deeper into insurance marketplace. Seeing payer C-suites scrambling for AI tools. Portfolio includes Charter Health (Blue Cross Michigan, 7-figure contract) and Cloud Gurus (integration/deployment).
  • Key people: Caesar Djavaherian (partner), Kerry Kellogg (partner/associate)

Relationship History

DateTypeNotes
Pre-May 2025Intro (at Wharton)Liked us, liked domain expertise. Feedback: UM "too important to outsource." Passed at the time.
2026-02-05Update callStrong reconnect. Impressed by progress — bootstrapping, Premera, product demo. Concerns: scalability, market size. Offered Cloud Gurus intro.

Status

  • Current stage: Re-engaged / Update → Pending internal discussion (OVERDUE)
  • Next step: Follow up with Caesar. Said "couple of days" on Feb 5 — it's been 8 days.
  • Temperature: Warm (upgraded from their previous pass, but silence is a flag)

What They Care About

  • Founder grit and commitment (bootstrapping is "catnip")
  • Scalability — redeployable tech vs. pure consulting/customization
  • Market size of the payer AI opportunity
  • Insurance companies as viable buyers (validated through their own portfolio)
  • Self-service / back-end optimization as the scalable path

Concerns to Address

  • Scalability — Caesar's main question. Need to articulate what's redeployable today, what the platform becomes, how custom work decreases per client over time.
  • Market size — "We just have to wrap our heads around market size and opportunity." Need TAM framing.
  • Contract specifics — They asked and we were vague. Next time, have Premera structure clearer.

Materials Sent

  • Deck (not sent yet — they have it from before, may need updated version)
  • Two-pager
  • Product brief

Notes

  • They came to us previously at Wharton, passed, now re-engaging. This is a warm re-open, not a cold intro.
  • Caesar shared real market intelligence (JP Morgan conference, Charter Health). He's invested in the thesis, not just evaluating us.
  • Kerry is the quieter, more diligence-oriented partner. Will likely drive the detail questions if they advance.
  • Cloud Gurus intro could be valuable regardless of investment outcome.
  • Three exits last year — fund is performing, they have capital to deploy.

Daisy

v1

What do you need?

I can pull up the fundraise pipeline, CRM accounts, hot board, meeting notes — anything in the OS.

Sonnet · read-only